UK launches first online service for groceries in reusable packing

Loop will offer 150 products from major brands in refillable containers, with more to follow

The UK's first online shopping service that delivers food, drink and household essentials from leading brands in reusable packaging is to launch on Wednesday, aiming to kickstart moves to reduce single use plastic that stalled as a result of the Covid-19 pandemic.

Loop - already established in the US and France and due to be rolled out to Japan, Australia and Canada next year - is one of the most ambitious attempts yet to eliminate plastic waste from the household shop. It is backed by major consumer goods companies such as Unilever and PepsiCo, who have created eco-versions of popular brands - including Tropicana, Persil and Hellmann's - to sell via the website.