Article 55R7 Nintendo mobile games: DeNA aims for 'huge audience like Candy Crush'

Nintendo mobile games: DeNA aims for 'huge audience like Candy Crush'

by
Stuart Dredge
from on (#55R7)

Mobile firm's western boss Shintaro Asako wants 100m daily active players for 'smartphone-specific game that requires day-to-day social interaction'

Japanese games firm DeNA believes Nintendo's first smartphone and tablet games have the ability to be as big as mobile hit Candy Crush Saga.

The company, which struck a licensing deal with Nintendo earlier in the week, is working on the first official mobile games based on the latter's big console and handheld brands.

Related: Nintendo: NES to smartphone, it's been about one thing - control

Related: 10 Nintendo games that would be great on a smartphone or tablet

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