ACCC sues Google for collecting Australian users’ data without informed consent

Consumer watchdog alleges tech giant increased targeted advertising by tracking users, affecting millions of Australians'

Australia's consumer rights watchdog has launched legal action against Google for collecting the potentially sensitive and private" browsing history of its users, allegedly without people's informed consent.

The Australian Competition and Consumer Commission alleges that Google misled consumers by not properly informing them about technology that tracked a user's internet browsing on non-Google sites, and combined it with the personal information of their Google accounts.