Selling curries to India: Japan exports popular restaurant chain
by Justin McCurry in Tokyo from on (#56NAC)
CoCo Ichibanya hopes locals will approve of its signature hot dishes as it opens near Delhi
It sounds like the culinary equivalent of coals to Newcastle. But a popular Japanese restaurant chain is banking on diners in India to acquire a taste for its signature dish: curry.
CoCo Ichibanya, which has become a staple of the Japanese budget dining scene since it opened its first outlet in 1978, this week launched its first restaurant in India, near Delhi.
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