Article 578CK Bag-in-box wines enjoy sales boost during UK coronavirus lockdown

Bag-in-box wines enjoy sales boost during UK coronavirus lockdown

by
Rebecca Smithers Consumer affairs correspondent
from on (#578CK)

So called bagnums' and wine boxes prove popular as Britons minimise trips to the supermarket

From so-called bagnums" to cardbordeaux", bag-in-box wines have enjoyed a sales surge in the UK during lockdown as Britons opted for better value for money and fewer trips to the supermarket.

The Co-op chain reported an unprecedented 300% sales uplift across its range as consumers have shopped less but drank more at home during the closure of pubs and restaurants, with the trend set to continue into the autumn. Larger pack sizes - typically three litres, or four 75cl bottles - represent better value.

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