KFC pauses 'finger lickin' good' slogan over coronavirus

Kentucky Fried Chicken announced Monday they're pausing all use of the fried chicken chain's "finger lickin' good" slogan, because with coronavirus, it's just not a great idea. We've been told that touching your face is bad, and licking your fingers or the fingers of others while eating in a fast-food restaurant can't be great, either.

KFC said Monday the 64-year-old slogan "doesn't feel quite right."

From CNN:

"We find ourselves in a unique situation - having an iconic slogan that doesn't quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC in a statement. The menu isn't changing and the company said the slogan will return when the "time is right."To be clear, Monday's announcement is a marketing campaign. A clever one, perhaps, with good intentions baked into it ... but a marketing campaign nonetheless. KFC blurred out the slogan featured on old billboards and signs in a cheeky ad released on its YouTube page.