Peloton's Plan to Meet Pandemic Demand: Cheaper Treadmill, Pricier Bike, and New Classes
As gyms and boutique fitness studios throughout much of the country remain closed to avoid becoming covid-19 hot spots, home workout equipment sales have skyrocketed. Peloton, maker of a popular connected bike and extremely expensive connected treadmill, has benefitted from the forced shift to home fitness. Now the...