makefile errors

not able to install make file
cp Makefile.install_ucb Makefile
~/rw05/src$ make all
make: *** No rule to make target 'all'. Stop.
~/rw05/src$ make
mkdir -p /bin
mkdir -p /font
mkdir -p /icc
mkdir -p /demo
mkdir -p /doc
./.radwarerc /.radwarerc
./.radwarerc: 2: setenv: not found
./.radwarerc: 3: setenv: not found
./.radwarerc: 4: setenv: not found
./.radwarerc: 7: setenv: not found
./.radwarerc: 11: setenv: not found
./.radwarerc: 16: setenv: not found
./.radwarerc: 21: setenv: not found
make: *** [Makefile:11: install-dat] Error 127
anyone know how to slove this error?