Eric Peck: Swoop Aero is en-route to DR Congo

In 2009, Simon Sinek presented a TEDX talk How great leaders inspire action" in which he presented a simple but powerful model for inspirational leadership - starting with a golden circle and the question: Why?". The golden circle referred to three points; What, How and Why. By why," Sinek meant What's your purpose? What's your cause? What's [...]