Asda launches 'greener price' promise and sustainability store

Loose fruit and veg to cost no more than wrapped as part of move to cut down on single-use plastics

Asda is to unveil a strategy to help cut down on single-use plastics, pledging that greener" products without packaging will not carry a hefty price tag, as it opens a sustainability trial store.

To encourage customers to shop sustainably across all its stores, the UK's third largest supermarket is launching Greener at Asda Price, a promise that loose and unwrapped fruit and vegetables will not cost more than their wrapped equivalents at any of it stores. It aims to tackle criticism that shoppers who want to avoid unnecessary plastic packaging are being punished by being charged more for loose produce.