When it comes to Amazon, breaking up is hard to do | John Naughton

Given the problems involved in regulating the tech giants, the EU commission's targeted investigation seems the smartest way to achieve results

The European commission has opened an antitrust investigation of Amazon, on the grounds that the company has breached EU antitrust rules against distorting competition in online retail markets. Amazon, says the commission, has been using its privileged access to non-public data of independent sellers who sell on its marketplace to benefit the parts of its own retail business that directly compete with those third-party sellers. The commission has also opened a second investigation into the possible preferential treatment of Amazon's own retail offers compared with those of marketplace sellers that use Amazon's logistics and delivery services.

The good news about this is not so much that the EU is taking action as that it is doing so in an intelligently targeted manner. Too much of the discourse about tech companies in the last two years has been about breaking them up". But break 'em up" is a slogan, not a policy, and it has a kind of Trumpian ring to it. The commission is avoiding that.