Apple faces privacy case in Europe over iPhone tracking ID

Tool that lets advertisers track users created without consent, says activist Max Schrems

The consumer rights activist Max Schrems has filed a formal privacy case against Apple, arguing that an ID generated by iPhones that lets advertisers track users violates privacy regulations.

Schrems, whose lawsuit against Facebook led to a landmark ruling restricting data transfers from the EU to the US, has made the case through his privacy rights non-profit Noyb, which has filed formal complaints in Spain and Berlin against Apple.