Unilever sets target of €1bn in annual sales of plant-based foods

Multinational plans to cash in on consumer trend towards reducing meat and dairy intake

Unilever is setting a target of 1bn (900m) in annual sales of its plant-based foods through some of its best-known brands, as it seeks to cash in on the growing number of consumers reducing their meat and dairy intake.

The estimated five-fold sales growth over the next five to seven years will be driven by new products from The Vegetarian Butcher meat-free label, and bolstered by expansion of dairy-free ice cream and mayonnaise ranges from Ben & Jerry's, Hellmann's, Magnum and Wall's.