Article 5AMYA Cultu(RED): Lifestyle Brand AphroChic Remixes the (RED) Campaign—and Writes a New Chapter for the Black Family Home

Cultu(RED): Lifestyle Brand AphroChic Remixes the (RED) Campaign—and Writes a New Chapter for the Black Family Home

by
Maiysha Kai on The Glow Up, shared by Maiysha Kai
from The Root on (#5AMYA)
olse9jxtkk2pah0pum3z.jpg

Remember (RED)-or rather, Product (RED)-the philanthropic retail campaign co-founded by U2 frontman Bono that was wildly popular in the early aughts for its cleverly branded product lines? While its once-splashy profile may have become less so in the intervening years, the charity's reach and impact have only...

Read more...

External Content
Source RSS or Atom Feed
Feed Location https://www.theroot.com/rss
Feed Title The Root
Feed Link https://www.theroot.com/
Reply 0 comments