TikTok investigating videos promoting starvation and anorexia

Guardian found potentially harmful pro-weight-loss accounts were still available in search results

TikTok has launched an investigation and banned some search terms after the Guardian found harmful pro-anorexia content was still easily searchable despite measures taken by the social media company to prohibit the advertising of weight-loss products.

The video app - one of the most popular in the world with more than 800 million users, almost half of whom are between the ages of 16 and 24 - has imposed new restrictions on weight-loss ads after criticism for promoting dangerous diets.