Google, Online Platforms Told by EU To Explain Search Rankings

Internet firms such as Google, Amazon.com and travel websites should explain how they rank search results on their platforms, according to European Union guidelines published Monday that could help businesses to increase their online visibility. From a report: The guidelines "set the standard for algorithmic ranking transparency," Margrethe Vestager, the EU's digital chief, said in a statement on the European Commission website. Online platforms should identify what factors their algorithms use when they decide to prioritize some results and declare when a prominent listing is paid for, according to the guidelines.

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