Apple announces $549 over-hear headphones, the AirPods Max

The AirPods Max are joining the AirPods and AirPods Pro in Apple's audio accessory lineup. As you can see on the photo, Apple is releasing its first over-ear headphones under the AirPods brand.

The wireless headphones feature active noise cancellation and cost $549. With this product, Apple competes directly with Sony's and Bose's wireless headphones - the Sony WH-1000XM4 and Bose 700. Pre-orders start today and they'll ship on December 15.

This isn't the company's first over-ear headphones as Apple acquired Beats back in 2014. Apple has released new Beats headphones over the past few years. For instance, last year, Apple released the Beats Solo Pro, wireless headphones that feature Apple's H1 chip and cost $300. They also have active noise cancellation.

The AirPods Max come in multiple colors - silver, space gray, sky blue, pink and green. They are foldable and can be stored in a case - or, as Apple calls it, a Smart Case.

Powered by Apple's H1 chip, they bring many of the features that you can find in the AirPods Pro - active noise cancellation, transparency mode, spatial audio and adaptive EQ. The headband is made of stainless steel, which probably explains the pricing strategy. The ear cushions try to create a seal thanks to memory foam.

In addition to a noise control button, there's an Apple Watch digital crown, which lets you adjust the volume, skip tracks, etc.

This is a developing story...

Image Credits: Apple