'We Need to Be Unified': LL Cool J Drops a New 'Rock The Bells' Collab With a Focus on Bridging the Divide
Just last week, we revisited the culture-shifting moment in 1999 when LL Cool J subverted retail juggernaut Gap by sporting a FUBU cap while appearing in a commercial for the brand. The moment was a gamechanger, both for the independent Black brand founded by Daymond John and for the culture, at large; a subconscious...