NHL announces sponsors for realigned divisions

The NHL has decided to attach sponsors to each realigned division for the 2020-21 season, the league announced Tuesday.

The @NHL partners with @Discover, @Honda, @MassMutual and @Scotiabank to name divisions for the 2020-21 NHL season. https://t.co/gwBySMQgis pic.twitter.com/dV2io6Rimv

- NHL Public Relations (@PR_NHL) January 5, 2021

Scotiabank will sponsor the North Division, which features the seven Canadian teams. The others are named the Honda West Division, the Discover Central Division, and MassMutual East Division.

Every NHL club will also have ads on their helmets this season. The Washington Capitals and New Jersey Devils were the first to unveil them last week. Other teams have since announced their sponsor.

The additional advertisements this season are likely due in part to the financial losses brought on by the COVID-19 pandemic. The NHL is the first of the big four North American leagues to add sponsors to divisions.

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