'Let's get rid of friggin' cows' says creator of plant-based 'bleeding burger'

Impossible Foods working on milk and fish substitutes as Patrick Brown pledges to put an end to animal agriculture industry

Patrick Brown is on a mission: to eradicate the meat and fish industries by 2035. The CEO of Impossible Foods, a California-based company that makes genetically engineered plant-based meat, is deadly serious. No more commercial livestock farming or fishing. No more steak, fish and chips or roast dinners, at least not as you know them.

In their place, his company's scientists and food technicians will create plant-based substitutes for every animal product used today in every region of the world, he promises.