Now WhatsApp users are really Facebook customers now – it's getting harder to forget that | Alex Hern

The app is updating its privacy policy. It's part of an integration that's moving in only one direction

If you use WhatsApp - as around 30 million British people do - then you've probably already seen that the chat app is planning some changes.

Every user will, by 8 February, have been presented with a screen that warns them that the app is updating its terms and privacy policy". WhatsApp is open about the changes, emphasising that the key updates" affect how the company processes user data, and how businesses can use a new set of features that integrate WhatsApp's shopping features with Facebook's wider business.