Lucasfilm's Big Bet on Star Wars Games Is the Chance to Do Something New
This week, Lucasfilm announced an overhaul of its video game licensing efforts with a rebranding of Lucasfilm Games (a re-re-branding, going back to the studio's original gaming name back in the 1980s), indicating the impending end of its current exclusivity deal with EA Games to create Star Wars titles. Hopefully,...