Apple and Facebook at odds over privacy move that will hit online ads

Tim Cook lambasts firms built on misleading users, data exploitation, on choices that are not choices at all'

Apple's chief executive, Tim Cook, has launched his strongest attack on Facebook yet, as the two companies face off over Apple's plans for new privacy features that would severely limit online advertising.

Speaking to the Computers, Privacy and Data Protection conference on Data Privacy Day", Cook defended Apple's decision to introduce the features, called App Tracking Transparency (ATT).