'It's sheer! It's queer!': redesigning and diversifying beauty ads of the past

A new photo project revives 70s advertisements for beauty products yet recasts them with racially diverse and LGBTQ models

Long before makeup moguls like Jeffree Star and Kylie Jenner were selling lip kits and mystery boxes on Instagram, there was the old-fashioned way of selling beauty products - in the pages of women's magazines.

Thin white women posed alongside phrases like Lashes" or Great look, great body, great mascara!" while donning blue eyeshadow and bright bursts of pink blush.