Spotify credits podcast popularity for 24% growth in subscribers
by Mark Sweney from Technology | The Guardian on (#5DPZS)
Strategic shift beyond music content helps streaming service to grow advertising income by 29% to 281m
Spotify recorded a doubling in podcast listening hours in the fourth quarter of 2020, as locked-down listeners hunting for entertainment tuned in to Michelle Obama and the Duke and Duchess of Sussex, driving a Wall Street-beating 24% year-on-year increase in paying subscribers.
The audio streaming company, which now has 155 million paying customers, saw its total monthly user base, including those on its free, advertising-supported tier, grow 27% year-on-year to 345 million.
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