Perfect storm: have the influencers selling a dream lost their allure?

Social media stars, already under fire for trips to Dubai in lockdown, are now involved in a row over Instagram posts

Makeup artist Sasha Louise Pallari started her hashtag #filterdrop in summer 2020. A social media campaign to discourage influencers promoting beauty products by using filters to exaggerate their effect, it paid off last week when the Advertising Standards Authority banned two tanning brands from using misleading filters on Instagram Stories. The ruling means that in future all use of filters will be more tightly controlled - and, so the theory goes, more natural" content likely to be seen on social media.