A mask-free supermarket has made news – but it's publicity you can live without | Gene Marks

A Florida retailer has made a virtue of flouting Covid measures but imposing your politics on your business rarely ends well

Have you seen the video yet? It's pretty shocking. No, it's not the Weeknd's Super Bowl performance. It's even worse.

The 15-second video, from an NBC news reporter, shows shoppers and workers inside an independent Florida supermarket going about their business ... maskless. The video was taken in early February 2021 right as the state continued to record thousands of new Covid cases and scores of deaths from the virus every day.