Lego sales soar on back of Covid lockdowns and Nintendo tie-up
by Joanna Partridge from on (#5F5E4)
Increased family time during pandemic pushes firm to double-digit growth
The combination of traditional plastic toy bricks with digital games such as Super Mario helped the toymaker Lego achieve double-digit growth in sales, revenue and profit in 2020.
The Danish company said its tie-up with the games company Nintendo, which spawned the unlikely link between Lego and the moustachioed plumber Super Mario, was its most successful launch.
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