Whereby, which allows more collaboration over video calls, raises $12M from Point Nine and 20 Angels

Zoom, Microsoft and Google all rocketed to the top of the charts in the virtual meetings stakes during the pandemic but a plucky startup from Norway had others ideas. Video meeting startup Whereby has now raised $12 million from German VC Point Nine, SaaStr fund and a group of more than 20 angel investors.

Angels investors include Josh Buckley(CEO, Producthunt), Elizabeth Yin (Hustlefund) and Jason M. Lemkin (founder of Saastr).

Oyvind Reed, CEO at Whereby said in a statement: The past year has led many of us to question the future of work, with video meetings set to remain a big part of our lives. More than ever, the tools we use to connect have to enable effective and enjoyable meetings, providing focus, collaboration and wellbeing. ."

Whereby's platform has three pricing plans (including free) and allows users to embed tools like Google Docs, Trello and Miro directly in their meetings, unlike other video platforms.

Whereby was demonstrated to me by co-founder Ingrid Odegaard on a coffee table during 2016's Oslo Innovation Week. I immediately set-up my username, which has existed even as the startup changed it name from Appear.in. Ingrid told me during an interview that they tried to be much more human-centric and really focus on some of the human problems that come with collaborating remotely. One of the big mistakes that a lot of people making is just replicating the behavior that they had in the office... whereas we think that you actually need to work in a fundamentally different way. We want to help people do that and by making it really easy to jump in and have a meeting when you need to. But our goal is not to push people to have more meetings, quite the opposite."

The startup's secret weapon is enterprise integrations. If you had a video meeting with a UK GP over video in the last year it was probably over Whereby (indeed, mine was!). Whereby won a contract with the NHS for its remote video patient consultations during the pandemic. Competitors for this include Jitsi and AccurX. The company claims it saw a 450% increase in users across 150 countries last year.

Last year we saw the mass adoption of video meetings," said Christoph Janz, Partner at Point Nine. Now it's about taking the user experience to the next level and Whereby will be leading that charge. It's amazing to see a Scandinavian startup playing in the same league as the tech giants."