These days, even fashion is becoming a meme | Geoffrey Mak

Today, people use fashion like emoticons: ready-made avatars that perform emotions so you don't have to

New is the nightmare of every single designer," lamented Miuccia Prada in a recent interview. And in the fashion world's Covid lockdown year, the new nightmare meant converting runways usually organized in Paris, Milan or New York to an almost entirely online format for the rest of us, at home, scrolling through bite-sized content on pocket-sized screens.

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