Why You Should Never Tweet Through a Crisis
by Sam Blum from Lifehacker on (#5FV8Z)
Public figures, companies, and everyday people often have a habit of prolonging the controversy they happen to court. It isn't enough to extinguish a fire with an apology or deleting an account, so instead we tend to dive head-first into the vortex and attempt to climb out by wielding more combative tweets or comments.