SiriusXM acquires Roman Mars’ 99% Invisible and a bigger stake in the podcasting world
99% Invisible's podcast artwork | Image: Sirius XM Holdings Inc. SiriusXM, a company still best known for its satellite radio stations, is acquiring podcaster Roman Mars' company 99% Invisible Inc. for an undisclosed sum. Mars and his team will join the company under Stitcher, the podcasting company Sirius acquired last summer.
Mars and the team will continue to host and produce the popular 99% Invisible show, as well as other shows like What Trump Can Teach Us About Con Law. They'll also create new shows under Stitcher with that programming being available across platforms, including Sirius' own Stitcher, Pandora, and SiriusXM apps.
In an interview with The New York Times, Mars said he wanted to escape growing administrative duties" while also giving his staff more resources. Meanwhile, Megan...