Apple iOS 14.5 update includes ‘app tracking transparency’ feature

Setting means iPhone users can stop advertisers following their digital lives - to the ire of Facebook

Users of iPhones can now prevent advertisers tracking them across their apps, after the release of the latest software update from Apple introduced the controversial feature despite the protests of Facebook and the advertising industry.

The update, iOS 14.5, includes a setting called app tracking transparency", which for the first time requires applications to ask for users' consent before they are able to track their activity across other apps and websites.