Instagram has looked deep into my soul – and I really don’t like what it has found there | Zoe Williams

Its algorithm suggests I am most interested in jewellery, luxury goods, electronic music, love and emotions. Nothing could be further from the truth

You are worried about what social media giants know about you, because of course you are. Data is gold; algorithms, also gold. If you're not paying for the product, you are the product. One day soon, all this will be robots. The connection between those last three statements isn't logical: they just all sit in the same bag marked the future". So when I discovered the pocket of Instagram where you can find out what it thinks you're interested in (on the app, you'll find it under Settings> Security> Access data > Ads), I obviously felt it my duty as a netizen to see what dark insights it had into my private soul.

Here goes: jewellery; luxury goods; electronic music; love; emotions; fashion design; crafts. I mean: no offence, Kraftwerk (and loved ones) but I could not name eight things I am less interested in. Maybe oxbow lakes.