Why are people being called ‘geriatric millennials’? Classic divide and rule

Political strategists have always sought to put us all into boxes - because if we're railing against one another we're not directing our anger at the government

A fresh flurry of indignation has greeted the latest slice, dice and present to collective outrage" demographic creation: the geriatric millennial", born in the early 80s. Apparently, their ease in shifting between analogue and digital worlds mean every workplace should be run by one, but that hasn't stopped many, understandably, protesting about the terminology.

An impressive - or alarming - amount of creative energy is expended in describing the simple fact that people are different ages. Marketing executives and political strategists used the likes of Mondeo Man or Aldi Mum, daft as they were, to describe a set of aspirations or attributes susceptible to targeted seduction.