China Communist party ‘striving for people’s happiness’, says Xi Jinping, in call for charm offensive

China must tell the world a better story about itself, says president, as he seeks stronger international voice'

China needs to improve the way it tells the world stories about itself, and convince people the ruling party is striving for the happiness of all Chinese people, Xi Jinping has said.

The Chinese president's comments to a Communist party meeting on Tuesday come amid the country's growing isolation in the global community, and tension with international media, largely driven by international concerns over human rights abuses.