Twitter launches ‘undo’ function for paying subscribers

Twitter Blue, launched in Australia and Canada, also allows users to manage bookmarks and tweak colours

Twitter has launched its first paid subscription service, offering users the ability to undo tweets, manage their bookmarks and change the colour of their app icon for a monthly fee.

The service, Twitter Blue, launched on Thursday in Canada and Australia for CA$3.49 and AU$4.49 a month respectively, offering a smattering of new features for those willing to pay for the premium tier. It is the first consumer-focused subscription product from a leading social network and comes amid growing pressure on app-based advertising.