Article 5KDTH Michael B Jordan renames rum after accusations of cultural appropriation

Michael B Jordan renames rum after accusations of cultural appropriation

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Guardian Film
from World news | The Guardian on (#5KDTH)

The Creed and Black Panther actor has agreed to scrap the brand name J'Ouvert after criticism from Nicki Minaj and the government of Trinidad and Tobago

Michael B Jordan has issued an apology, in the fallout from his announcement over the weekend that he was launching a line of rums called J'Ouvert.

The term signals the start of carnival in the Caribbean and is a cornerstone of tradition in Trinidad and Tobago; Jordan's use of the word was felt by many to be cultural appropriation.

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