Sen. Warren calls for investigation of Google’s ‘Project Bernanke’
Illustration by Alex Castro / The Verge In a letter to the Commodity Futures Trading Commission (CFTC) on Wednesday, Sen. Elizabeth Warren (D-MA) called for an investigation of Google's alleged manipulation of the marketplace for online ads, opening the door for a new federal regulator for digital advertising markets.
Warren's letter focuses on a program called Project Bernanke," revealed in April as part of a lawsuit against Google led by Texas Attorney General Ken Paxton. Under that program, Google allegedly used historical Google Ads data to boost clients' chances of winning auctions. The practice allegedly resulted in $230 million in additional revenue for the company.
The market for digital advertising has become perhaps the most actively traded commodity exchange in...