Looking to grow your business and hire? Please, ditch the jargon | Gene Marks

There's no benefit to using jargon in job ads. Applicants can smell the BS - and this can cost you potential employee

Are you looking to hire a team player", a self-starter", or someone proactive" to take it to the next level"? Well, maybe you should stop.

The labor market is tight and small businesses across the country are desperately trying to fill open positions. To do this, most of us are placing job listings on various sites in the hopes of attracting a good, skilled worker. But unfortunately, the jargon we're using is having the opposite impact.