Toyota scraps Olympics TV adverts amid lukewarm support in Japan
by Sean Ingle in Tokyo from on (#5MBKY)
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One of the biggest sponsors of the Olympics, Toyota, has announced it will not run Tokyo 2020-related adverts on TV during the Games because of the lacklustre public support in Japan. Toyota's chief executive, Akio Toyoda, and other senior executives will also not attend Friday's opening ceremony in a further blow to these troubled Olympics.
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