JetBlue ready to launch low-cost New York to London flights

US-based airline aims to tread where other have failed - and in the teeth of the Covid pandemic

A low-cost airline service with a brand new business class cabin, flying London to New York? As Frank Sinatra might have said: if you can make it there, in the teeth of a global pandemic when the US bars British citizens and advises its own to stay put ... well, you can make it anywhere.

On 11 August, nonetheless, JetBlue will launch transatlantic flights that could rattle one of aviation's normally most lucrative markets. The airline, one of the biggest in America but without the global presence of the big four" US carriers, will launch its first services to the UK with the promise of driving down fares, particularly for the business traveller.