Why You Shouldn't Over-Apologize, and What to Say Instead
by Sam Blum from Lifehacker on (#5MW81)

For some people, it's easy to over-apologize-or borderline grovel-over any perceived inconvenience. If you're late to meet a friend at a movie, you might offer a breathless, I'm so sorry," as if saving you the perfect seat was desperately important to begin with.