Article 5N4FK With the Olympics over, Peacock needs to figure out what’s next

With the Olympics over, Peacock needs to figure out what’s next

by
Catie Keck
from The Verge on (#5N4FK)
acastro_200714_1777_peacock_0001.0.jpg Illustration by Alex Castro / The Verge

It's been a rocky couple of weeks for Peacock. NBC positioned its streaming service as the place to go if you wanted to stream the Olympics without a cable subscription - something that should have been an easy win for the upstart platform. Instead, Peacock's coverage was wonky and confusing, and the service hasn't given viewers much of a reason to stick around after the Games. With its biggest draw behind it and little in the way of internet-breaking titles headed to the platform anytime soon, it's unclear what comes next for NBCUniversal's biggest streaming bet.

Peacock had 54 million sign-ups and 20 million-plus active accounts as of the end of July, just over a year after launch, parent company Comcast said during its second-quarter...

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