Salesforce Enters the Streaming Wars

Salesforce is the latest tech giant to venture into video streaming with the launch of a new service aimed at business professionals called Salesforce+, the company's chief marketing officer Sarah Franklin tells Axios. From the report: The service is part of a greater effort to transition Salesforce's marketing approach from paid customer acquisition to owned and operated media. Franklin says the hope is that the content will help people refine their skills, while also creating an emotional connection to Salesforce, driving users to "want to use our products and want to engage more with us." Salesforce+, which will debut globally during Salesforce's annual mega-conference Dreamforce in September, is a free service that will feature original programming from Salesforce and eventually, content created by its clients. The content will be available on-demand 24/7, but it will also feature live event programming, starting with Dreamforce.

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