Warner Bros., AMC Strike 45-Day Exclusive Theatrical Window Deal for 2022

In a new deal with mega-cinema chain AMC Theatres, Warner Bros. has agreed to return to an exclusive, 45-day theatrical window in 2022. From a report: AMC CEO Adam Aron unveiled the pact Monday during an earnings call. "We're especially pleased Warner Bros. has decided to move away from day-and-date," Aron said. "We are in active dialogue with every major studio." WarnerMedia enraged cinema operators when deciding to open its 2021 slate simultaneously on HBO Max and in theaters. The company has since said that the move was in response to the ongoing pandemic, and not permanent. Insiders add that the AMC arrangement was agreed to in March. The audacious Aron said it was "no secret" that AMC was "not at all happy" when WarnerMedia made its move after launching HBO Max. "An exclusive window is an important way to build big and successful franchises." Before the COVID-19 pandemic struck, the traditional theatrical window was as long as 90 days. Studios had tried for years to collapse that period, but faced boycotts if doing so.

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