Warner Bros. Is Using Personalized Deepfakes For Its Latest Movie Promo

Hollywood is embracing deepfakes, and we all can be a part of it: Warner Bros. has tapped synthetic media startup D-ID to promote its new movie "Reminiscence." From a report: A new website allows anyone to upload a photo, which D-ID's AI then turns into a moving deepfake video sequence in a short video clip promoting the film. I tried it and was impressed by the way D-ID's algorithms estimated facial movements just from a single photo. D-ID actually started out as a privacy-focused startup, aiming to develop technology that protects consumers against facial recognition. Along the way, the startup's founders realized that the same technology could be used to optimize deepfakes. "We built a very strong face engine," D-ID CEO Gil Perry told me. This allowed the company to reduce the amount of training data for its AI. Many competing solutions need multiple video clips, or at least a large amount of photos, to train an AI for creating deepfake videos. D-ID's tech instead works with just a single photo, which is ideal for marketing campaigns like the one launched by Warner Bros.

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