A bloody shame: Britons find a new favourite swearword

The UK's most popular expletive has changed after a 27% drop in cursing over 20 years

So it's farewell to bloody Nora. The f-word has become Britain's most popular swearword, overtaking bloody", as the nation's use of expletives has dropped over the past two decades, a linguistics study has found.

Data on the use of 16 swearwords in the 1990s and the 2010s shows the f-word was the most frequently used, taking the title from bloody" which was beaten into third place by shit".