Article 5P460 Discord: why Kanye West turned to chat app’s users for help

Discord: why Kanye West turned to chat app’s users for help

by
Alex Hern Technology editor
from on (#5P460)

Rapper asked for opinions on a new song, highlighting site's popularity among people sick of Twitter'

When Kanye West was putting the finishing touches to his new album Donda, he was not content to trust only the ears of a few close confidants for feedback.

The rapper and producer held a series of listening events in stadiums around the US, taking up residence in the locker room of the Mercedes-Benz Stadium in Atlanta, Georgia, to finish the album with the producer, Mike Dean, after playing it live to an audience of thousands. And then, when that was not enough, Dean turned to another group of Kanye superfans: the collective minds of the Discord community WestServerEver.

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