The Lovers’ Guide at 30: did the bestselling video make Britain better in bed?

It featured an erect penis, and could be bought on the high street. The groundbreaking film changed attitudes to sex and censorship - paving the way to the Pornhub era

The second sexual revolution began 30 years ago, on 23 September 1991, with the release of an educational videotape called The Lovers' Guide. The revolution's unlikely figureheads were a film producer who had been making how-to videos about gardening and pets and cooking, and a 56-year-old doctor, while their ally was an American former TV and theatre director who had become Britain's chief film censor.

The producer was a man called Robert Page, who had been approached by Virgin - which had recently started making condoms - to make a sexual health film for men that explained how to use one. There were two difficulties with that. The first was that no erect penis had been shown on screen in Britain. The second was that Page had no interest in making a film about penises. The censor - James Ferman, the director of the British Board of Film Classification from 1975 to 1999 - took care of the first issue.